Srixon / Dunlop Sports


B2B Ecommerce Portal / Design System


This project was a new B2B Ecommerce platform for Srixon customers, who managed Golf outlets, to manage and order their branded products and inventory.

Working with digital agency Like Digital, I was the Lead UI/UX Designer on the project. We worked closely with key stakeholders at Srixon to define their product catalogue, user personas and journeys, to define the Ecommerce platform.

Type of work

––  Design System
––  Visual Design
––  UI
––  UX
––  Ecommerce
––  Website

The Design System

Mobile UI

Creating the Design System

Once the User Experience exercise had been completed, the project required an extensive ecommerce design system, that included mobile and desktop executions. I also worked closely with the Ecomm site developers to put this design system into action. I was involved in the following areas:

– User Experience
– Personas and User Journeys
– Prototyping and Wireframing

– Design System
– Visual Design
– UI Design

Desktop UI