Global Website Delivery


Working with AKQA I helped deliver the Bacardi global website and design system. I was responsible for streamlining the design of the platform and communications, to create a consistent approach to all their digital channels.

My role was as a lead creative and designer on the project to bring this vision to life.

Type of work

––  Art Direction
––  Visual Design
––  UI
––  UX
–– Web Design
–– Apps
–– Ecommerce
–– Design Management

The Design System

Delivering a global presence

The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:

– Creative Strategy
– User Experience
– Prototyping and Wireframing
– Managing the design team/s

– Interaction Design
– UI Design
– Motion UI
– The Design System

Campaign Tools and Applications

We also created a number of campaign tools and applications as part of the design development.
Shown below is a personalised bottle application for competition winners.

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