To support Yamaha’s European dotcom we created a responsive framework, through which we redefined brand architecture and navigation patterns, moving the brand closer to a best-in-class mobile-first experience.
Creating the product narrative
By creating a narrative between Yamaha’s core products, accessories and apparel, we reshaped their entire site, not just the product pages, to represent experiences that matter to people across the brand’s entire product range.
This resulted in a smoother browsing experience – creating easy and effective routes to purchase, maximising touch-points and surfacing Yamaha’s non-core products where they are most relevant to the customer.
The integration of accessories also increased footfall to dealerships and ticket spend at the point of purchase.