Brand Identity Refresh For Channel 4
Contestants live in separate apartments in a single building and play games and chat with each other through a unique voice-activated social media platform, called The Circle, getting to know each other purely through the profiles they create and the information they divulge on chats. The frequent ratings games allow unpopular players to be ‘blocked’ ultimately the most popular player wins a cash prize.
Turquoise was approached by Studio Lambert, once the gameshow had been recommissioned, to look at refreshing the visual identity for Series 2. Central to this refresh was the UI design of the The Circle’s social media platform, ensuring it functioned well for the contestants as well as working successfully when viewed through a TV Screen.